Internet Marketing and eCommerce Expert – Nigel Burke's Blog

Did you know that Google penalises websites for duplicate content? If Google thinks you have copied content from elsewhere on the Internet, you can get banned from Google.

If you sell the same products as other merchants, are your descriptions of your products unique or copied from the manufacturers website?

Did you copy your content?
If they are copied directly from the manufacturers website or from a competitor, you run the risk of being banned from Google or at least penalised with your search engine rankings.

Make your product descriptions unique
The benefit of having unique product descriptions may give your website a better ranking. Having your own product description that you wrote means you can make it more targetted for specific keywords giving you more control of your ranking.

Search engines love content that is unique. Customers like reading product descriptions that say more than what’s your competitor websites.

Wrap Up
Make your product descriptions unique!