Internet Marketing and eCommerce Expert – Nigel Burke's Blog

I’m going to describe an important concept about content that appears year after year on your website. If you had a product that came out each year, for example – a car model from Toyota called the Corolla, what address would give it?

• http://toyota.com.au/corolla
• http://toyota.com.au/corolla-series-8
• http://toyota.com.au/corolla2009

Still unsure? read on and I will explain which one to use.

What is Cyclical Content?
Cyclical content can be defined as information about a product, service or event that comes out each year or period.

You may have an awards event that is on every year or a new model of a product every six months.

The mistake most web designers make when working on your website
Many web designers will make the website address for your event, product or service with the date attached to it or the series number or something like that. For example, the awards website address that you have this year is http://yourname.com.au/awards09

What happens next year and people are searching for your awards website address in Google? They type in the name of your awards but what address comes up? This year and all your previous awards website address will be competing against each other.

The answer
The best website address to use is the same one every year or every time the product is released.

These are good addresses because it says the same -

• http://toyota.com.au/corolla
• http://yourname.com.au/awards

It doesn’t matter what year it is, the current information for your awards will be found in the same spot. Previous years’ award information won’t be competing against other years.

If you wanted to look at the 2006 model of the Toyota Corolla, you would use this address – http://toyota.com.au/corolla/2006. If you wanted this year’s model, you would use – http://toyota.com.au/corolla.

Wrap Up
I hope you understand how to use your website address in the most practical way to keep ranking your website high in the search engine results.