Internet Marketing and eCommerce Expert – Nigel Burke's Blog

Everyone is talking about internet advertising but how much is really being spent on Internet advertising? Is it increasing or decreasing? Is it all just hype?

No, it is not hype and it is increasing everyday. A report compiled by PricewaterhouseCoopers (PwC) shows Australia’s commitment to this form of advertising with 18.5% growth for 2008-09 financial year compared to the previous financial year. We spent $1.8 billion dollars for the year, ending 30 June 2009 and $453 million in the last quarter.

Where is Internet Advertising Spent?
Internet advertising can be broken down into the following areas including % of total advertising expenditure -

• Search and Directories – 49% (25% growth)
• General Display – 27% (19.6% growth)
• Classifieds – 24% (6% growth)

This is definitely a strong growth area where the big players are putting in large amounts because they see the value in it. I can only see this area increasing compared to other advertising mediums including TV, radio and magazines.