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Foursquare 2.0 for the iPhone Has Arrived

Foursquare is probably something you may never have heard of. In Australia, it is relatively unknown. Only early adopters are currently using it but it’s usage is rising.

Foursquare allows you to check in to places and businesses, leave comments, make suggestions to friends – very similar to Facebook Places.

I believe Foursquare will be a very big thing in Australia within the next 12 months. It’s taking the US by storm. It has grown from 50,000 to 2.5 million within a year.

McDonald’s recently ran a promotion where they had a competition running for everyone who ‘checked in’ at a restaurant. The number of check ins increased by 33% but the data of the number of people overall increasing is unknown. Sales data is also unknown which is the most important overall result.

Here’s a video that explains more about the new features in Foursquare 2.0 and where they are at –

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