Internet Marketing and eCommerce Expert – Nigel Burke's Blog

We have seen different shopping carts and eBay listings but what is one of the most important things you’ve noticed about the products and listings? There is the layout of the site, the functionality and then there is the quality of the product images.

Do your product images look professional? Do they say ‘buy me’ to the viewer?

The Benefits of Great Product Images
Having high quality product images for you shopping cart and website can make or break the success of it. Too often I see websites with poor to average photos of products. The business has done a lot of work to the website in getting it ready and spending money to drive customers to the website, then they display poor photos of their products.

Have a look at the flyers that come in your mail box from Woolworths, Coles and other retailers. All the product images are perfect. They want you to buy their products so they have the best product images. You too can have great product photos by spending a few dollars or buying the equipment and doing it properly yourself.

Do-It-Yourself Photography
If you want to do this yourself because you have a large number of images, a bit of time and a turnover of products, you can invest in some photography tents by searching through eBay. Most digital cameras today can take high quality photos if you know how to. There are a lot of resources on the Internet to show you how.

Professional Photography
If you have a limited number of products that you will have on your website, it may be better to use a third party photography studio. You can send them your products, they’ll take the photos, optimise them, send you quality images and send your products back.

With your new high quality product images, you will be selling more products immediately.

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