Internet Marketing and eCommerce Expert – Nigel Burke's Blog

The holiday season is soon approaching but what are online retailers going to be pushing so they sell the most through their online stores?

Would you like to know what consumers are looking at purchasing during this holiday spending season? Well we’ve received research sourced from Google/OTX Consumer Intentions for Holiday 2009. This is very interesting data because it shows you the type of people that are now doing online shopping by the category popularity.

Plan to Purchase by Category Analysis
It is surprising to see clothing and fashion having such a high purchase intention. For many years, online retailers and shoppers complained that clothing and fashion would not sell very well on the Internet. This results shows that customers are now ready and comfortable purchasing clothes online without feeling or trying on the clothes.

This proves that online shopping has moved passed the early adopters stage and into a more mature marketplace as everyday people are now making many purchases online.

Entertainment items have always been popular with online shoppers because the logistics of delivering the items is relatively easy. Retailers can easily email items such as tickets or mail DVDs without many problems. The return rate I imagine would be very low which equates to cheaper and more competitive prices compared to brick and mortar retailers.

I think buying toys online has been popularised through eBay which has had quite a success in selling toys through their online auctions and eBay sellers’ online stores.

Technology Categories Analysis
Video games are popular again these holidays especially with the rise of the Nintendo’s Wii Game Console, XBox and Playstations.

Digital cameras are now much more affordable and incredible specs these days. The internet used to be a great tool to compare digital cameras but it is interesting to note that people are now looking at making their digital camera purchases online.

Amazon has now launched their ebook reader on a world wide basis plus they now have added competition from Sony and other product manufacturers. I think they were anticipating that ebook readers would be a hot item this Christmas but it appears to be off the radar for these consumers.

What is your online store going to do?
Is your online store ready for the Christmas Holidays? Please tell us in the comments below what you have done to prepare your online store for the upcoming holidays.

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