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Providing Domain Names, Web Hosting and Web Design
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Choosing the best and most profitable keywords for your website
I am surprised the number of times that customers ask to be listed as number 1 for their business name. I explain to the customers that they will normally rank at the top for their business name. If people are entering their business name, they are only searching for their website.
Looking from a customer perspective
One of the main problems people don’t realise when choosing keywords is that they choose keywords that are either industry jargon or something that only an industry insider would search for. You want to choose keywords that potential customers would use to do a search, afterall, it is not you that is going to be doing the searching.
Check out the competition
You can easily check what keywords your competitors are using. Visit their website and click on Tools -> View Source. You should be able to find the META data which will have a list of keywords and description. Have a look at the list and see what keywords would be good to optimize your site for.
Here are some tools that will help you evaluate what keywords your competitors are chasing. These tools offer a free trial but they are paid services.
Keyword suggestion tools
Here are some free keyword suggestion tools based on past search queries to major search engines
- Google’s Keyword Suggestion Tool
- Google’s Search-based Keyword Tool
- Free Keywords Tool from Word Tracker
- Free Keywords Suggestion Tool from Keyword Discovery
- Free Keyword Tool from Word Stream
These tools allow you to enter in your website, you competitors’ websites and industry keywords (to generate non-industry keywords).
Sorting out your keywords
You probably have a lot of keywords in your list now. Put them into a spreadsheet program like Excel to help sort them out. Remove duplicates and unrelated keywords.
You should now have a list of the best and profitable keywords ready to enter into your website or marketing campaigns. Make sure you keep this list private and in a safe spot. We will come back to this list of keywords later and analysis how your website is currently ranking for all these keywords but I will save that for another post.
Let me know if this has helped you with generating the best keywords below.
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It’s a highly modified template that I did myself. I do graphic design and programming which made changing it easier.
What a facinating blog. I’ve bookmarked it and added your feed to my RSS Reader
Thanks for the great feedback Sally!
I found your blog on Google. I’ve bookmarked it and will watch out for your next blog post.
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thanks for this post. It inspired me a lot. Btw How you get ideas for such posts. sorry if it’s out of topic.
Great post! Yeah, I think words that potential customers would search for most of the time but it also should be related to the type of business.
I don’t recommend software programs very often however this new service is outstanding. It is a key phrase tool with a database of millions of keyword phrases showing the adwords traffic count per month along with the google competition count as well as other numbers.
At a click of a button you’ll find phrases with traffic but no competition and I have used it already to get webpages and websites to the top of the search engines, even without backlinks.
You can see a video of it in use here – http://MarketEyeSite.com