Internet Marketing and eCommerce Expert – Nigel Burke's Blog

What is a conversion tracker?
A conversion tracker is a piece of code that enables advertisers track the number of people who take a specific action.

How is this related to Facebook advertising?
When someone clicks on your ad on Facebook and you have installed the new tracking code on your website, you will now get the results of how many people took a particular action.

Split testing is a method used by search engine marketers to measure the effectiveness of changes to their campaigns.

A simple example would be running two ads with a different titles. The campaign may run for a week and the campaign manager will look at the results of the two ads including impressions, click through rate, conversions and cost per acquisition.

Google announced today this it has rolled out the biggest change in it’s search engine history. Fresh content will now be displayed much faster than ever before.

The project named Google Caffeine which was mentioned in August ‘09 is now powering the world’s largest search engine – Google.

Microsoft has lanuched a new television campaign for Internet Explorer 8 (IE8) in the US.

We all hear about online scams but don’t think that tradition scams would get us. Having a brick and mortar office gives a business creditability. Does your website have your brick and mortar address? Maybe just a phone number? Maybe no contacts at all?!?!?

StumbleUpon brings channel surfing to the Internet! StumbleUpon can be a fantastic website but it can also be one of the big time wasters.

This month, StumbleUpon reached 10,000,000 users. This is a huge milestone for these guys and they are celebrating with a party in San Francisco later this month. Unfortunately for people in Australia, we won’t be able to attend unless you’re in USA on the west coast.

Internet advertising is proving to be one of the most effective and best returns on investment for advertisers – if you know what you are doing!

Internet advertising is easy to setup, maintain and measure it’s effectiveness. Every dollar is accounted for and every lead is followed.

You are able to setup test campaigns and measure every interaction very closely. You can setup micro campaigns that target very specific areas.

The advertising inventory is huge as well. If you have a large budget, you can easily spend that budget and reach everyone.

Facebook was launched to Harvard-only students on February 4, 2004.

Today, Facebook is used by over 400 million people and employs over 900.

Here is a visual chart to show you Facebook’s growth and events over the past 6 years.

Mobile commerce allows consumers to browse, buy, transact and deal with a company using their mobile phone or device.

Magento is at the forefront for shopping cart software innovation with their new mobile storefront solution.

The Online Retail Expo is fast approaching. The expo and conference is on 6 to 9 July, 2010 at Sydney Convention and Exhibition Centre.

2010 ONLINE RETAIL INDUSTRY AWARDS FINALISTS:

1. Best Pure-Play Online Retailer
Deals Direct | www.dealsdirect.com.au
Appliances Online | www.appliancesonline.com.au
Little Dance Invitations | www.littledanceinvitations.com.au
Trixan Body | www.trixanbody.com.au

Businesses advertise their domain name to promote their website. Without a domain name, people cannot get to your website or send you emails. It’s a requirement for any business on the Internet.

Emails and text messages are often misunderstood and a break down in communication can happen very easily. But what would happen if your domain name could be easily misunderstood?