Internet Marketing and eCommerce Expert – Nigel Burke's Blog

The power of social media is gaining momentum everyday. Large companies are taking social media serious.

Jetstar is leading the airline industry with innovative social media tactics with the recent announcement that it will direct 40% of its marketing budget to social media -

“We’ve conducted some very successful marketing and PR campaigns via social media in the past 18 months, including YouTube and Twitter, and the response has been phenomenal,” said David May, Jetstar’s head of marketing.”

In comparison to social media, traditional marketing is increasing in cost but I believe the effectiveness is decreasing -

“Social media offers more value for money and is a smarter way to reach our customers – which is what Jetstar is all about.”

Jetstar has previously has sales exclusively on Twitter with proved extremely successfuly -

“In line with the increasing need to talk to smaller, interconnected communities; communities that when aggregated deliver large numbers of engaged and involved brand advocates, we are likely to shift a large percentage of Jetstar’s above the line media spend into digital areas, with an increased focus on social media,” said Richard Smith, managing director of Jetstar’s media buying agency Maxus.

More information can be found at MarketingMag – Social media 40% of Jetstar’s marketing budget

Wrap Up
What are you doing with social media to help your business?

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