Internet Marketing and eCommerce Expert – Nigel Burke's Blog

Mobile commerce allows consumers to browse, buy, transact and deal with a company using their mobile phone or device.

Magento is at the forefront for shopping cart software innovation with their new mobile storefront solution.

Magento Mobile
Magento Mobile allows Magento merchants to easily create a branded mobile storefront with their existing Magento store.

The mobile version includes a native iPhone app and a new administrative manager. The Magento team will manage the submission and maintain the iPhone app in the iTunes App Store.

Mobile Commerce
It is estimated that half of online consumers will be making purchases with their mobile phone or device within the next 12 months.

This is a huge market that would give an online merchant that extra edge over it’s competitors. The mobile storefront allows your customers to purchase from your online store using the iPhone.

Admin Features
The Magento Mobile version includes your catalog, checkout, investory and reporting. The admin can change the colours and appearance of their app store very easily through the Magento admin area.

Even if customers have downloaded the app for iTunes, any changes that you make to your online store are put onto these existing downloads.

Wrap Up
I believe that Magento are at the forefront of ecommerce software. The Magento shopping cart software is still a very complex shopping cart system to use and I would only recommend Magento to advanced and high-end stores.

Setting up a Magento shopping cart takes a lot longer than osCommerce or similar type of online store.

If you have a larger budget and technical expertise, I would recommend Magento.

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