Internet Marketing and eCommerce Expert – Nigel Burke's Blog

Google leads when it comes to quality of search engine results for end-users. If you are looking for something, usually Google will find it. That’s why Google wants to continue to satisfy it’s customers.

Google has now added a new factor to the rankings of their search engine results. Research has shown that faster loading web sites adds to a user experience. They stay on fast longer web sites for a longer period of time.

Web sites that are slow to load are often aborted because they take too long to load.

What about your web site?
How long does your web site take to load? If your web site is slow to load, are you losing visitors? Now, you will not only lose visitors but your search engine rankings will drop.

Slow loading web site factors
The factors are all measured from the users’ point of view. How long it takes for a web site to be downloaded and rendered on a users computer screen is the measurement used.

There are two great books based on this topic by Steve Souders – High Performance Web Sites and Even Faster Web Sites.

Here are his rules for producing fast web sites -

• Rule 1 – Make Fewer HTTP Requests
• Rule 2 – Use a Content Delivery Network
• Rule 3 – Add an Expires Header
• Rule 4 – Gzip Components
• Rule 5 – Put Stylesheets at the Top
• Rule 6 – Put Scripts at the Bottom
• Rule 7 – Avoid CSS Expressions
• Rule 8 – Make JavaScript and CSS External
• Rule 9 – Reduce DNS Lookups
• Rule 10 – Minify JavaScript
• Rule 11 – Avoid Redirects
• Rule 12 – Remove Duplicate Scripts
• Rule 13 – Configure ETags
• Rule 14 – Make AJAX Cacheable

Wrap Up
If you optimise your website, your users will have a better experience and you will get higher rankings in Google search results.

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