Internet Marketing and eCommerce Expert – Nigel Burke's Blog

A lot of business owners that I talk to refuse to think or do anything about their marketing. They simply put it into the too hard basket or complain how they hate trying to sell stuff to people.

We are constantly marketing ourselves, our ideas, our products and services and our business. You can have the greatest product in the world but if no one knows about it, it’s useless!

So why do small business owners fail in marketing?
The difference between small business marketing and large business marketing is huge. They are the complete opposite and I will tell you why.

What is large business marketing?
Large businesses measure the results of marketing campaign by how many people now know and recognise their brand. Their goal is to get their name out there into the world. They also have larger budgets and want to spend that money to put their name into everyones’ head!

What is small business marketing?
Small business measure the results at a micro level. They measure how many extra customers they get, how many extra phone calls they got and if there was any increase in sales. They have a small budget and operate their campaigns in a much more refined way. Their goal is to get the customers in the door to spend their money – not to get inside everyones’ head.

What is the difference?
Large businesses are trying to get their name out there and small business are trying to get customers inside.

Wrap Up
How are you marketing your business? Are you putting your message in front of the right audience? Are the customers walking in the door or going to your website? Are they buying your products and services?

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