Local Search Results Just Got Easier
Marissa Mayer, one of Google’s top executives was moved from Head of Products to Head of Location and Local Search. She has already started making changes with a great new improvement for local search results.
Previously, if you did a search for Pizza, you were assigned your location based on the information your ISP gave to Google. It was often inaccurate and it didn’t help the search results. I was located in Wollongong and a local Google search would often generate results for Sydney. Now that I am in Sydney, it would be a different part in Sydney.
You can now specify your location when you do a local search. This is such a simple addition to local search but it makes all the difference when giving users the best results.
Here’s a screenshot of the new change –
It will remember your location once you have chosen it and if you change locations, it is very easy to change.
I think this simple change will make it easier for the average user to do a local search and make local SEO even more important to businesses.