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Internet Marketing: What is Local Search Engine Optimisation? How Can it Help My Business?

local internet marketingWhat is Local SEO?
You may be wondering what exactly local seo is and how it can help your business. ‘Local Search Engine Optimisation’ is getting your business listed at the top of the search engine when local searches are performed.

A local search is defined as a search including a location, city, suburb, town, place, country or a local service.

Local Search Examples
If you did a search for Sydney Accommodation, the search results will display a list of hotels in Sydney.
If you did a search for pizza delivery, the search results will include a listing of local pizza delivery businesses.

Local search is becoming big business. It is estimated that 50% of all searches on Google are for local products and searches.

There are 8 million Google searches done each day in Google. That means around 4 million of them are for local products and services. You also have Yahoo and Bing on top of that.

Compare this to Yellow Pages. The ‘book’ was good and everyone used to use it back a couple of years ago. Today, customers have more ways to find the product or service that they require.

What’s in it for me?
Every time that someone does a local search, you could be at the top of Google and getting a lot more business.

Google, Yahoo and Bing each have their own local places.

Google Places
This is Google’s version of yellow pages. If you do a search and include a location, city, suburb, town or a local service, it will usually bring up the local business listings. The number of business listings depends on the competition and the number of related businesses Google knows about. Sometimes it may display just 1 business, sometimes 3, 5, 7 or even 10 business.

If you click on more information about a business, the Google Places page for that business will appear. Businesses need to claim their business listing and then they can make changes to their profile page.

Ranking factors – this is a complex area and will expand on this in another post if enough people ask me about it.

Yahoo Business Listings
Yahoo uses for their local business listings. You need to get your business listed on TrueLocal to get listed here.

Doing a local search in Bing provides business listings for your area. This is fed by Yellow Pages.

Other business directories
There are hundreds of business directories in Australia. I recommend taking the time and getting listed in all of these properly.

Wrap Up
I hope this has been a solid introduction in to the world of local search engine optimisation. If you have any questions, please leave a comment or contact me directly.

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