Providing Domain Names, Web Hosting and Web Design
Providing Shopping Cart Software
Providing Website Updates.Nigel Burke - Internet Marketing & eCommerce Expert
Internet Marketing – Major Internet Retailers Behind With Search Engine Optimisation Efforts
The top 500 major Internet retailers spend approximately $1.2 million every day in search engine marketing. The problem is only 33% of their highest-priced keywords appear in the top 50 of natural search engine results.
Large corporations continue to fail with SEO efforts and keeping spending big to gain market share online.
This is where the smaller players have an equal playing field – natural search engine results.
It is estimated that 43% of people click on the number 1 natural search engine result for any query. This kind of traffic for popular keywords can really help a business grow.
Why aren’t large corporations getting in on this?
They often build their sites and think about optimising it afterwards – too late!
A solid SEO friendly web site starts withe foundations – when the web site is initially being built. Making major changes down the track can be time consuming, expensive and take up time.
What can you do about it?
You can learn how to optimise your own web site or pay an SEO expert to do it for you. Then plan a link building strategy to compliment your efforts.
When your web site is ranking well for you specific keyworkds, the amount of potential customers will increase and your online sales will increase. This means more profit for you.
Wrap Up
Optimise your web site if you haven’t already and start gaining that advantage over the big guys!!
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