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Providing Website Updates.Nigel Burke - Internet Marketing & eCommerce Expert
Google: New design and changes to SERPs
Google has been very busy this month with the release of their new design.
The left column on the search results page is more pre-dominate now with more options. A lot of people do not take advantage of the additional search options on Google. Did you know you can search through news articles, images, videos, blogs and much more?
You can also specify the time and date of your results. This means that you can do a web search with pages from this year only. This is great for researching current statistics for example.
Google has also implemented a brand result area in the search results. If you search for footballs, you now get many different areas as part of the universal search results -
- News clips
- football images
- football brands
- videos of football
- football products
All these changes are taking place to provide the user with a more user friendly appearance and better search results. Google says that by providing all these results, it adds to the users’ overall experience with the search engine.
Many people ask me why they aren’t ranked number one for their targetted keyword. I explain to them that their page needs great content and good backlinks to their site. If the content is great, people will link to it. Google will rank it higher because it is what people are looking for.
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