Book Review: Get Found Now! Local Search Secrets Exposed by Richard Geasey and Shannon Evans
The book is from the US but the explanation of local search engine optimisation and Google Places information is great.
If you want a shortcut to the top of search engines, the local business listings in the major search engines may just help you.
If you do a local search, the major search engines may display a listing of local businesses.
What defines a local search?
Any search into a major search engine that includes a location or local service. A location could include a city, town, suburb, region, country or state. A local service could be for a carpenter, plumber or electrician.
It is important that you claim your business listing before someone hijacks it! Once this is done, you can then modify the information on your Google Places profile page.
Bing and Yahoo
The section for Bing and Yahoo does not apply in Australia. Bing gets the listings from Yellow Pages and Yahoo gets their listings from True Local.
My thoughts about the book
This is a great introduction for business owners who want to learn more about controlling their local business listings. There is a list of do’s and don’ts for local listings that many business owners do not know or think about.
It’s great how the book walks you through the process of claiming your listings and explaining each of the elements of your listing.
Unfortunately, I didn’t find any secrets but some answers I have been looking for were explained a little bit more.
I recommend this book for anyone wanting to know more about getting better results with the local listings. If you’re more advanced, you may not get much value from this book.