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Social Media Marketing Cannot Work For Every Business
Social media is one of the best marketing tools for many businesses. The entreprenuers has come up with a great idea, turned it into a great product or service and then cleverly used social media to launch the service.
This is smart marketing. What other marketing tools cost only your time and effort? What other marketing tool allows you to reach billions of people quickly?
Just like the real world, word of mouth marketing is a powerful tool. Social media is the online version of word of mouth.
The entreprenuer now has a large business and the cash is rolling in. Everyone in the social media world has done the hardwork to get the work out there. He sells his business and can now retire.
What about products and services that suck?
We’ve all bought products and services that have not lived up to their promises. Do we keep our experience to ourselves or do we tell all our friends in our online social world who then tell their friends?
Chances are many people will complain about the product or service that sucked. These in turn shows up when potential customers research the product or service. When they see bad reviews, you have just lost the customer!
Remember the old sayings – it takes 9 good comments to make up for one bad comment? And bad word of mouth travels faster than good word of mouth?
What to do?
When you launch your product or service online – make sure that you’ve got a fantastic product. Then you can get people excited about it and talking about it. This will spread good word of mouth and a successful business.
Are you focusing on social media before your product is ready?
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