Social Media: Cyberbullying on a corporate level – Nestle`Kit Kat Vs Green Peace
Nestle’ has been under attack this week by a guerilla social media attack. Environmental activities have taken to social media to tell everyone that Nestle’ uses palm oil from Indonesia which is destroying the rainforests.
The amount of palm oil used from this supplier is only 1.25% of their total use across their products but it’s not stopping the activists.
The YouTube video has had over 176,000 views within a few days and the KitKat facebook has had an extra 95,000 fans. The new Facebook fans are not happy with nestle and their Facebook page has turned into a nightmare.
Is social media giving power back to the people? Is this a warning to all corporations that if they do the wrong thing, they could be attacked by social media tactics?