Internet Marketing and eCommerce Expert – Nigel Burke's Blog

This traditional media is experiencing quite a shakeup. From the research I have done, it appears that circulation numbers have stayed stable but no real growth. I think that the cost of printing coming down as meant that publishers can print more copies of their magazines at a cheaper cost and pump them out to the public to get the circulation numbers higher.

Are they really growing?
In reality, newspapers and magazines are not growing. I forgot the last time I bought a newspaper or magazine and think they are a waste of paper. When was the last time you bought a paper or magazine?

Advertising revenue from traditional media is falling. That is because the ads in these publications are not as effective as they used to be. I used to advertise in all the computer and Internet magazines in Australia with a full page ad. But as more competitors started advertising in the same magazines, our return on investment fell and we pulled out.

News are it happens
Newspapers and magazines cannot keep up with the news quick enough. A monthly magazine is often out of date by the time the reader gets a copy. Blogs and other websites have up-to-date content. Many websites display content as it’s happening.

I don’t think newspapers and magazines will ever die but I do not think they will ever be as big as they were.

What do you think? Are websites and social media replacing newspapers and magazines?

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