Internet Marketing and eCommerce Expert – Nigel Burke's Blog

This is a follow up to the blog post I did called – Magazines and Newspapers are Dying.

The Magazine Publishers of America have released the 2009 data for magazine advertising revenue and number of advertising pages.

Magazines in the US have suffered a large drop in revenues and pages last year (2009).

Here are some examples in advertising revenue -

• Business Week – Down 31.2%
• Fast Company – Down 26.9%
• GQ – Down 22.4%
• Inc. – Down 46.4%
• Maxim – Down 18.7%
• Newsweek – Down 30.4%
• People – UP 3.8%
• Rolling Stone – Down 14.7%
• Scientific American – Down 41.8%
• Ski – Down 29.4%
• Skiing – Down 40.4%
• Sports Illustrated – Down 12.8%
• Time – Down 13.3%
• Transworld Snowboard – Down 17.5%

Overall, magazine revenue is down 18.1% and the number of pages for advertising is down 25.6%. This is a huge blow to the magazine industry in the US. I can only imagine that Australia will have similar results unfortunately.

Source

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