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iSnack 2.0 is Goooonne… Vegemite Cheesybite is in.
Tuesday, October 27, 2009@ 12:57 PM
After a vicious public backlash, Kraft came to their senses and fired the vegemite name – iSnack 2.0. This was a naming competition gone wrong. Borrowing a mix from Apple’s success with their iPod and the web 2.0 theory.
The new name is now Vegemite Cheesybite about an online poll and telephone survey of 30,357 people. I’m not sure what’s cheesy about it but the new name did not generate the same amount of free PR that iSnack 2.0 achieved.
Here’s what Hitler had to say about the new iSnack 2.0
What do you think about the new name? Maybe you have some better suggestions?
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