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iPad: Will it revolutionise the way we read magazines and newspapers?
We have read and analysed the statistics – newspapers and magazines are loosing readership – and fast!
Will the introduction of the iPad revitalise magazines if they take advantage of this opportunity? Wired Magazine and a couple other magazines are leading the pack with new formats of their magazines.
Wired Magazine
It seems that everyone has forgotten that digital magazines have been around for a long time. I think that magazines could have done this previously using existing technology but the iPad has the cool factor attached to it and the big players are jumping onto the digital magazine bandwagon.
Wrap Up
The final two questions are – how will publishers charge for their magazines and how will advertisers be able to be added without being ignored?
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