Internet Marketing and eCommerce Expert – Nigel Burke's Blog

This is a book about Search Engine Optimisation without the fluff.

If you do not have much time and you want to know more about how to get your website to rank well on Google and other search engines, this is a great book to read.

Michael’s quick explanations about techniques and strategies for SEO are great. Many books on this subject are big, heavy and full of information that you do not need to know.

On-Page Optimisation
Michael discusses simple changes you can make to your website to improve your rankings. This is known as on-page optimisation.

Many websites are not search engine friendly making the task of getting the website indexed by a search engine to be a difficult one. By optimising your web pages, Google and other search engines will be able to work out what you website is about and index it accordingly.

If the search engine cannot read your website, don’t expect it to get listed properly. Some websites using a javascript navigation tool can hurt a website because search engines cannot go past the first page. An XML site map can help fix this.

Other elements that you can modify on your site include heading tags, alt tags, meta tags and internal linking methods.

Off-Page Optimisation
This is about search engine factors that are not directly related to your website. Examples include links to your website, social bookmarks, directories etc.

You may not have control of how people link to your website but managing it will definitely help. Identify the keywords that you want to rank well in and ask webmasters to use the keywords when linking to your website.

Creating links to your website can be very time consuming, Michael gives a few methods to increase links to your website from asking other webmasters for links to submitting articles to article submission sites.

Wrap Up
This is a great book, a quick read, for anyone that wants to get involved and understand SEO. Unfortunately there is plenty of aspects that are missing that should be included, such as identifying great keywords.

There are a few gold nuggets of information such as how to research your competition and how to beat them. I really did like this part and will read that section again.

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