Home/Book Reviews/Book Review: Duct Tape Marketing by John Jantsch

Book Review: Duct Tape Marketing by John Jantsch

Internet marketingThe subtitle says it all – “The World’s Most Practical Small Business Marketing Guide” and the author, John Jantsch is not kidding.

Many business owners I talk to tell me they don’t have time to do any business planning or marketing just isn’t my thing.

The bad news is that no one is going to do your business planning and marketing without involving you so you may as well understand how it works.

Identify your ideal client
Do you know what your ideal client looks like? What do they need and want? What can you provide to them?

Define what your ideal client or prospect looks like and then you can tailor your products and services to meet their needs. You can target your advertising and marketing efforts to attracting your ideal customer.

Trying to be everything to everyone is a mistake. Focus on what you do best to the right people.

Since reading this section, I want to offer less services, do them better and say no to customers outside of my scope.

If you are a plumber, you’re not trying to get every single plumbing job available. You define exactly what jobs you are aiming for and the target market.

This is also known as customer profiling.

Discover your core marketing messages
Many small businesses have no defined marketing message at all. What are you trying to communicate with the marketplace when you advertise your products and services?

Producing marketing material
Marketing material can come in many forms. Now that you have defined your ideal client, your marketing message, you can now produce material that educates your customer so they become a customer!

There is too much great information to put a few points down in this review.

My thoughts on the book
There is many gold nuggets of information in this book. I highly recommend this book to anyone that wants to take their business to the next level.

It has got me thinking in many different ways about my business and how I want to run it and promote it. I am taking action on these thoughts and hopefully if you are already a customer of mine, you will see the changes coming into effect over the next few months.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Post Tags -

Written by

The author didnt add any Information to his profile yet

209 Responses to “Book Review: Duct Tape Marketing by John Jantsch”

By Arkansas Trucking Jobs - 19 July 2013

Its hard to find good help…

I am forever saying that its difficult to find quality help, but here is…

Dreary Day…

It was a dreary day here today, so I just took to messing around online and realized…

By disability insurance - 19 July 2013

I’m not sure why but this site is loading incredibly slow for me. Is anyone else having this problem or is it a issue on my end? I’ll
check back later on and see if the problem still exists.

By Evergreen trailers - 19 July 2013

Evergreen trailers…

[...]just beneath, are several completely not related web-sites to ours, on the other hand, they’re surely worth going over[...]…

By etddd - 19 July 2013

I’d have to check with you here. Which is not really something I usually do! I love reading a posting that could make people believe. Also, thanks just for allowing me to comment! [url=]etddd[/url] etddd

By istanbul real estate - 19 July 2013

istanbul real estate…

[...]usually posts some extremely intriguing stuff like this. If you?re new to this site[...]…

By myla sinanaj sex tape - 31 July 2013

Thanks designed for sharing such a nice thinking, piece of writing is fastidious, thats why i have read it

By party bus in La - 2 October 2013

F*ckin’ remarkable things here. I’m very glad to peer your article. Thank you so much and i’m taking a look forward to contact you. Will you please drop me a mail?

By Screen protector IPhone - 31 May 2015

Screen protector IPhone

No More scratch your device with display protection film is the ultimate protection for the iPhone, iPad, Android, Blackberry,iPod, and any mobile device. Display protection film optically clear and custom-fit for full body and screen protection.

Leave a Comment

− 5 = two