Internet Marketing and eCommerce Expert – Nigel Burke's Blog

This is a book that explains what blogging is, how it works and what to do with it. There really isn’t much on marketing your blog.

I was hoping to get more information on how to market my blog better to increase the number of readers.

Internal communication
What I did get from this book, is how blogging can help big businesses by running internal blogs to help communication within a large organisation. This is great information for the corporate world but no good for the one man blog (ie. mine).

Blog styles
There is a good section on the styles of blogs that exist. Wright calls them – the barber, blacksmith, bridge, window, signpost, pub and newspaper. It gives you an insight into what type of blog you are running or wish to run. Many blogs are a mix of the different styles but it gives you ideas on how to improve your existing blog.

Managing your online social presence
This is a very under-estimated area of social media. Many large companies do not pay attention to what is being said about them or even to find out what is being said.

When a potentially bad situation comes up in social media, companies need to deal with the situation in the best possible way. When businesses react to a vocal customer in social media, they are in full public display. By handling the situation properly and promptly, you can win back that customer and may more through the power of viral social media.

Wrap Up
If you want a book that is targetted to the corporate blogging world with only some information for smaller blogs, this is a great book to read. Do not expect much in the help of getting a lot more readers. I’m going to keep looking for a real blog marketing book.

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