Internet Marketing and eCommerce Expert – Nigel Burke's Blog

At the Google I/O conference this week, Google unveiled GoogleTV. This is a similar concept to WebTV and AppleTV. None of which have become mainstream.

Maybe with Google’s branding, they can push it further than any of company can?

Google has teamed up with Sony, Intel and Logitech to produce products that will compliment GoogleTV.

My problem with Google
I think Google needs to stick to what they do best (search) and not spread their wings over everything possible. It’s a branding mistake many other companies have made.

Losing their identity
When you think of Google, you think of search. With Google branching into phones, tvs, operating system, web browser, internet phone, blogs, buzz, news, email, videos, analytics etc. They are losing their identity. They are stepping into every Internet industry and now stepping into a lot of other non-related industries.

I guess when you become one of the big companies in the world, you have a billion dollar brand, $25 billion USD in the bank – you’re always looking for other ways to grow.

Will Google get broken up into small businesses to create a level playing field?

Or will Google keeping buying more companies and take over the world?

In the meantime, here is a video about GoogleTV. Enjoy.

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