Category : Social Media Marketing

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12 Must Read Blogs For Any Serious Marketing Professional

Every professional needs to stay up-to-date with the latest news.

That is why I have composed a list of the 12 must read blogs for any serious marketing professional (excluding my own) –

  1. Advertising –
  2. Branding –
  3. Blogging –

Foursquare 2.0 for the iPhone Has Arrived

Foursquare is probably something you may never have heard of. In Australia, it is relatively unknown. Only early adopters are currently using it but it’s usage is rising.

Foursquare allows you to check in to places and businesses, leave comments, make suggestions to friends – very similar to Facebook Places.

I believe Foursquare will be a very big thing in Australia within the next 12 months. It’s taking the US by storm. It has grown from 50,000 to 2.5 million within a year.

Facebook Places coming to Australia within weeks

What is Facebook Places?
Facebook Places brings location-based functionality to Facebook.

It allows you to easily share where you are, what you’re doing and the friends you’re with right from your mobile.

You can see who is in your area and catch up with your friends. You will never miss an opportunity to meet a friend when you were so close to them.

Social Media Marketing News: Facebook Adds Conversion Tracker

facebook advertisingWhat is a conversion tracker?
A conversion tracker is a piece of code that enables advertisers track the number of people who take a specific action.

How is this related to Facebook advertising?
When someone clicks on your ad on Facebook and you have installed the new tracking code on your website, you will now get the results of how many people took a particular action.

Social Media News: StumbleUpon Reaches 10 Million Users. What is StumbleUpon?

StumbleUpon brings channel surfing to the Internet! StumbleUpon can be a fantastic website but it can also be one of the big time wasters.

This month, StumbleUpon reached 10,000,000 users. This is a huge milestone for these guys and they are celebrating with a party in San Francisco later this month. Unfortunately for people in Australia, we won’t be able to attend unless you’re in USA on the west coast.

Internet Advertising: Google Takes The Biggest Chunk in Australia

Internet advertising is proving to be one of the most effective and best returns on investment for advertisers – if you know what you are doing!

Internet advertising is easy to setup, maintain and measure it’s effectiveness. Every dollar is accounted for and every lead is followed.

You are able to setup test campaigns and measure every interaction very closely. You can setup micro campaigns that target very specific areas.

The advertising inventory is huge as well. If you have a large budget, you can easily spend that budget and reach everyone.

Internet Marketing: Google Alerts – Monitor Your Name Online

Imagine if there was a way where you could find out if someone mentioned your name, business name, product or service on the Internet.

Now you can with Google Alerts!

Why do you need to know?
Before I tell you how to setup a Google Alert, I need to let you know why it is so important to monitor this kind of activity.

The 8 Mistakes of Google Place Listings

Google Place Listings is the results box when you even a search query that may be location specific.

There is no hard rule for when the business listings will be displayed but it usually appears when a keyword is about a location or the type of keyword would be loacation specific.

If you entered pizza into Google, it would then show the business listings. The same would happen for accomomdation, hotel or motel.

These listings can be a very powerful tool that you can use to list your business above everyone else. Managed right and you will be up the top. Do the wrong thing, and you will be removed very quickly – within hours!

YouTube Turns 5 Years Old With Two Billion Views A Day

YouTube has just turned 5 years old. This is a website that changed the Internet. If you imagined 10 years ago that you could upload a video and share it with millions of people around the world, you would have been told that you were mad!

Today – YouTube has 24 hours of video being uploaded – every minute!

Today – YouTube has over 2 billion views – everyday!

Social Media: 40% of Jetstar’s Marketing Budget

The power of social media is gaining momentum everyday. Large companies are taking social media serious.

Jetstar is leading the airline industry with innovative social media tactics with the recent announcement that it will direct 40% of its marketing budget to social media –

“We’ve conducted some very successful marketing and PR campaigns via social media in the past 18 months, including YouTube and Twitter, and the response has been phenomenal,” said David May, Jetstar’s head of marketing.”

In comparison to social media, traditional marketing is increasing in cost but I believe the effectiveness is decreasing –

“Social media offers more value for money and is a smarter way to reach our customers – which is what Jetstar is all about.”

Jetstar has previously has sales exclusively on Twitter with proved extremely successfuly –

“In line with the increasing need to talk to smaller, interconnected communities; communities that when aggregated deliver large numbers of engaged and involved brand advocates, we are likely to shift a large percentage of Jetstar’s above the line media spend into digital areas, with an increased focus on social media,” said Richard Smith, managing director of Jetstar’s media buying agency Maxus.

More information can be found at MarketingMag – Social media 40% of Jetstar’s marketing budget

Wrap Up
What are you doing with social media to help your business?

Social Media: Lady Gaga has over one billion online views

Lady Gaga is the first music artist with over one billion online video views. She has three music videos on YouTube and Vevo

  • Poker Face – 374 million views
  • Just Dance – 272 million views
  • Bad Romance – 360 million views

A total of over 1 billion online video views.

She is closely followed by Twilight saga with 980 million and Soulja Boy with 860 million, as of today.

What is she doing that makes her such a star? Maybe add your comments below.

Here are her three top videos –

Book Review – ProBlogger – Secrets for Blogging Your Way to a Six-Figure Income

This book is great for anybody who inspires to be a full-time blogger and make money while doing it.

This is not a book about generating buzz for your business by blogging. If you are wanting to learn how blogging can help your business, you will want to read another book.

I’ve read a number of books about blogging and this book is unique. It’s unique because I cannot think of any other books that explain the number of money making techniques used for blogging. It even talks about buying and selling blogs.

Blogging for money
Blogging is often thought as a hobby based activity. A bunch of enthusiasts who enjoy talking about a particular hobby and they do it for the fun of it.

This is not true for the professional blogger. They do it to earn money. By picking the right niche for your blog, your blog has more chances at succeeding.

Blogging Networks
These are used to get more exposure for your blog, share the skills of other bloggers in the network and earn more money.

Wrap Up
This is the professional bloggers manual. No other book holds such great information about blogging for money.

Is Twitter Really Worth It?

twitter.moneyTwitter is one of the hottest social media tools today. Everyone is jumping on the bandwagon because … because everyone else is so it must be great.

I have been on Twitter for a few months now and yet to see real value from it.

I’m following 2,000 people because that is my limit but I’m not reading many of the tweets that come in. Maybe I am following the wrong people because most of them are about network marketing and making money.

It might be time for a clean out and following some better Twitters.

There is about 500 Twitters following me now. When I post a new blog entry, I normal send a tweet but I’m not seeing any traffic from it.

Is Twitter really worth it?
This makes me wonder if this company is really worth a billion dollars? It has no revenue and any advertisements are going to be ignored.

I see more value in the Facebook platform yet they are still having issues trying to make money from advertising.

Spam Tweets
I am noticing that many of the tweets that I receive are spam. I don’t read many of them because everyone is shouting out to get me to their website.

The statistics from January to November 2009.
The number of new users in July was 9.4 million down to 7.1 million in November. How many of these accounts are really accounts?



The number of Tweets has been increasing more. Are people using this as a real communications tool or are spammers using Twitter to help market their websites?

Will Twitter stand the test of time? Will people remember Twitter as a fad or will it keep growing into a important communications tool?

If Twitter cannot find a better purpose, with real people and less spammers, it may not be be really worth it.

David Meerman Scott: 8 Tips To Make Your YouTube Video Go Viral

will_it_blendHave you seen Will It Blend? It’s a crazy series of videos by Blendtec, a small blender manufacturer. The series has been seen by millions of people. My favorite is Will It Blend? – iPhone. If you haven’t seen it yet, do yourself a favor and take a minute to watch. This YouTube video has been seen nearly 7.5 million times.

Viral marketing is the phenomenon of other people passing along your ideas to friends via email or blogs or other online means…for free! Best of all, there is very little costs in setting up the costs compared to advertising campaigns. You could compare it to people handing out your business card to all their friends because they think it’s cool.

Here are some tips to make video go viral. Creating a video is easy and it is free to post onto YouTube. All you need is a simple $300 digital video camera, a YouTube account and an idea.

youtube_logoMost importantly: Your video needs to be funny or amazing or remarkable or have some fascinating information or be controversial. Basically the video needs a reason for people to pass it on. If you can find pass along value connected to your organization and its products, great. I’m not a fan of stupid contests or celebrity endorsements unrelated to a company and its products.

Tip # 1 – Homemade is just fine

You don’t need to hire a professional. A homemade quality video can work great. But plan ahead and shoot several takes to get it right.

Tip #2 – Your video should be no longer then 2 minutes (preferably less)

Think very short. You need to get to the punch quickly. Although YouTube will accept a video that is less than 10 minutes, smaller than 100MB try to make the video between 30 seconds and 2 minutes.

Tip #3 – Make your description clear and specific.

To best promote your video, you’ll want its text description on YouTube to be accurate and interesting. Use descriptive keywords and language that people will find when they search for videos like yours. And use the correct categorizations on YouTube so people will find it.

Tip #4 – Don’t attempt “stealth” fake customer insertions to YouTube.

Some companies try to sneak corporate-sponsored video onto YouTube in a way that makes it seem like it is consumer-generated. The YouTube community is remarkably skilled at ratting out inauthentic video, so this approach is fraught with danger.

Tip #5 – Try a series of similar videos to build interest

Sometimes a series of videos works great. The Blendtec Will it Blend? videos are a perfect example. The even sell t-shirts now!

Tip #6 – Tell everyone about your video!

When you upload your first few videos, you are likely to hear a deafening silence. You’ll be waiting for comments, but none will come. You’ll check your video statistics and be disappointed by the tiny number of viewers. Don’t get discouraged. It takes time to build an audience. Make sure people know it is there and can find it. Create links to your video from your home page, product pages, or online media room. Mention your video in your e-mail or offline newsletters, and create links to your video as part of your e-mail signature and those of other people in your organization.

Tip # 7 – make sure bloggers know about the video

Sending a link to the video to bloggers or commenting on other people’s blogs (and including a link to your video) is a good way to build an audience. If you comment on blogs in the same space as yours, you might be surprised at how quickly you will get viewers to your video.

Tip #8 – Experiment a lot to find something that hits

While I think it is difficult to purposely create viral marketing buzz, it is certainly possible. Create a number of campaigns and see what hits, then nurture the winners along. Think like a venture capitalist or movie studio and try a number of things in order to get that elusive hit.

Good luck. And if you do create a cool video, let me know.

david-meerman-scottPost Author: David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of the hit new book World Wide Rave. His previous book, The New Rules of Marketing & PR is an award-winning BusinessWeek bestseller and is being published in 25 languages.

You can read David Meerman Scott’s blog here.

SEO Tip: Ask Your Customers For A Blog Post

seo tipI am often asked how to get higher rankings in search engines. Perhaps the customer has done everything possible to optimize their website, what next?

Backlinks are key to getting a great search engine ranking.

Next time you send an email to say ‘thank you for doing business with us’, maybe ask that customer to do a blog post if they have a blog. You can return the favour by adding a blog post about them. It’s a win-win situation for everyone – you both will get inbound links to your sites and a higher search engine ranking.

Try and get them to add some links to your site with the keywords you are targeting if possible.

You may not notice a big difference with one or two posts about your business but think if 20+ posts are done about your website. Now that will help you search engine ranking!