Providing Shopping Cart Software
Providing Website Updates.Here is a list of videos that are on YouTube and Vimeo that are quickly gaining popularity.
#1 – Nike Football – Write the future – 16,000,000 views
What is a conversion tracker?
A conversion tracker is a piece of code that enables advertisers track the number of people who take a specific action.
How is this related to Facebook advertising?
When someone clicks on your ad on Facebook and you have installed the new tracking code on your website, you will now get the results of how many people took a particular action.
StumbleUpon brings channel surfing to the Internet! StumbleUpon can be a fantastic website but it can also be one of the big time wasters.
This month, StumbleUpon reached 10,000,000 users. This is a huge milestone for these guys and they are celebrating with a party in San Francisco later this month. Unfortunately for people in Australia, we won’t be able to attend unless you’re in USA on the west coast.
Internet advertising is proving to be one of the most effective and best returns on investment for advertisers – if you know what you are doing!
Internet advertising is easy to setup, maintain and measure it’s effectiveness. Every dollar is accounted for and every lead is followed.
You are able to setup test campaigns and measure every interaction very closely. You can setup micro campaigns that target very specific areas.
The advertising inventory is huge as well. If you have a large budget, you can easily spend that budget and reach everyone.
Facebook was launched to Harvard-only students on February 4, 2004.
Today, Facebook is used by over 400 million people and employs over 900.
Here is a visual chart to show you Facebook’s growth and events over the past 6 years.
Imagine if there was a way where you could find out if someone mentioned your name, business name, product or service on the Internet.
Now you can with Google Alerts!
Why do you need to know?
Before I tell you how to setup a Google Alert, I need to let you know why it is so important to monitor this kind of activity.
Google Place Listings is the results box when you even a search query that may be location specific.
There is no hard rule for when the business listings will be displayed but it usually appears when a keyword is about a location or the type of keyword would be loacation specific.
If you entered pizza into Google, it would then show the business listings. The same would happen for accomomdation, hotel or motel.
These listings can be a very powerful tool that you can use to list your business above everyone else. Managed right and you will be up the top. Do the wrong thing, and you will be removed very quickly – within hours!
YouTube has just turned 5 years old. This is a website that changed the Internet. If you imagined 10 years ago that you could upload a video and share it with millions of people around the world, you would have been told that you were mad!
Today – YouTube has 24 hours of video being uploaded – every minute!
Today – YouTube has over 2 billion views – everyday!
Facebook has had it’s challenges. Growing to over 400 million users within a span of a few years is one of those challenges. With this many members, it’s hard to keep everyone happy. Just look at the backlash they got when they changed the interface. That caused all sorts of PR problems.
The power of social media is gaining momentum everyday. Large companies are taking social media serious.
Jetstar is leading the airline industry with innovative social media tactics with the recent announcement that it will direct 40% of its marketing budget to social media -
“We’ve conducted some very successful marketing and PR campaigns via social media in the past 18 months, including YouTube and Twitter, and the response has been phenomenal,” said David May, Jetstar’s head of marketing.”
In comparison to social media, traditional marketing is increasing in cost but I believe the effectiveness is decreasing -
“Social media offers more value for money and is a smarter way to reach our customers – which is what Jetstar is all about.”
Jetstar has previously has sales exclusively on Twitter with proved extremely successfuly -
“In line with the increasing need to talk to smaller, interconnected communities; communities that when aggregated deliver large numbers of engaged and involved brand advocates, we are likely to shift a large percentage of Jetstar’s above the line media spend into digital areas, with an increased focus on social media,” said Richard Smith, managing director of Jetstar’s media buying agency Maxus.
More information can be found at MarketingMag – Social media 40% of Jetstar’s marketing budget
Wrap Up
What are you doing with social media to help your business?
