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Book Review: Duct Tape Marketing by John Jantsch

Internet marketingThe subtitle says it all – “The World’s Most Practical Small Business Marketing Guide” and the author, John Jantsch is not kidding.

Many business owners I talk to tell me they don’t have time to do any business planning or marketing just isn’t my thing.

The bad news is that no one is going to do your business planning and marketing without involving you so you may as well understand how it works.

Internet Marketing: Google Alerts – Monitor Your Name Online

Imagine if there was a way where you could find out if someone mentioned your name, business name, product or service on the Internet.

Now you can with Google Alerts!

Why do you need to know?
Before I tell you how to setup a Google Alert, I need to let you know why it is so important to monitor this kind of activity.

Are Your Customers Waiting For Your Call?

waiting-for-phone-callLate on Friday afternoon, I discovered that my fridge was broken. By the sound of it, the compressor had broken. I called a local fridge dealer who said it was too late to do anything about the fridge today. He said that he would call me between 12.30 and 1 pm the next day.

I did not receive his phone call so at 1.45 pm, I called his number. He said that it was too late now because everyone’s gone home. I thought great, I’ve been waiting for his call and I’ve got no service. He has lost my business.

Getting Customers to Your Door
As a business, you spend so much time and money getting customers in the door, to your website and on your phone – you cannot waste opportunities.

If you are busy when a customer calls, get their phone number and tell them that you will call them back when you have a better chance to dedicate time to their questions. The customer will appreciate your full attention when answering their questions.

Promises are Promises
If you promise a customer that you would call them back – call them back! If you cannot keep a simple promise like a phone call, what will a potential customer think of your service? How many sales are lost because the salesman did not return a simple phone call.

Have you forgotten to call a potential customer? There’s no better time than right now to call that new potential customer.

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