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Book Review: Duct Tape Marketing by John Jantsch

Internet marketingThe subtitle says it all – “The World’s Most Practical Small Business Marketing Guide” and the author, John Jantsch is not kidding.

Many business owners I talk to tell me they don’t have time to do any business planning or marketing just isn’t my thing.

The bad news is that no one is going to do your business planning and marketing without involving you so you may as well understand how it works.

Book Review: Get Found Now! Local Search Secrets Exposed by Richard Geasey and Shannon Evans

internet marketingThis is a wonderful introduction into the world of getting your business listed on the major search engines and business directories.

The book is from the US but the explanation of local search engine optimisation and Google Places information is great.

If you want a shortcut to the top of search engines, the local business listings in the major search engines may just help you.

If you do a local search, the major search engines may display a listing of local businesses.

Book Review – SEO Made Simple By Michael H Fleischner

This is a book about Search Engine Optimisation without the fluff.

If you do not have much time and you want to know more about how to get your website to rank well on Google and other search engines, this is a great book to read.

Michael’s quick explanations about techniques and strategies for SEO are great. Many books on this subject are big, heavy and full of information that you do not need to know.

On-Page Optimisation
Michael discusses simple changes you can make to your website to improve your rankings. This is known as on-page optimisation.

Many websites are not search engine friendly making the task of getting the website indexed by a search engine to be a difficult one. By optimising your web pages, Google and other search engines will be able to work out what you website is about and index it accordingly.

If the search engine cannot read your website, don’t expect it to get listed properly. Some websites using a javascript navigation tool can hurt a website because search engines cannot go past the first page. An XML site map can help fix this.

Other elements that you can modify on your site include heading tags, alt tags, meta tags and internal linking methods.

Off-Page Optimisation
This is about search engine factors that are not directly related to your website. Examples include links to your website, social bookmarks, directories etc.

You may not have control of how people link to your website but managing it will definitely help. Identify the keywords that you want to rank well in and ask webmasters to use the keywords when linking to your website.

Creating links to your website can be very time consuming, Michael gives a few methods to increase links to your website from asking other webmasters for links to submitting articles to article submission sites.

Wrap Up
This is a great book, a quick read, for anyone that wants to get involved and understand SEO. Unfortunately there is plenty of aspects that are missing that should be included, such as identifying great keywords.

There are a few gold nuggets of information such as how to research your competition and how to beat them. I really did like this part and will read that section again.

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Book Review: Blog Marketing by Jeremy Wright

This is a book that explains what blogging is, how it works and what to do with it. There really isn’t much on marketing your blog.

I was hoping to get more information on how to market my blog better to increase the number of readers.

Internal communication
What I did get from this book, is how blogging can help big businesses by running internal blogs to help communication within a large organisation. This is great information for the corporate world but no good for the one man blog (ie. mine).

Blog styles
There is a good section on the styles of blogs that exist. Wright calls them – the barber, blacksmith, bridge, window, signpost, pub and newspaper. It gives you an insight into what type of blog you are running or wish to run. Many blogs are a mix of the different styles but it gives you ideas on how to improve your existing blog.

Managing your online social presence
This is a very under-estimated area of social media. Many large companies do not pay attention to what is being said about them or even to find out what is being said.

When a potentially bad situation comes up in social media, companies need to deal with the situation in the best possible way. When businesses react to a vocal customer in social media, they are in full public display. By handling the situation properly and promptly, you can win back that customer and may more through the power of viral social media.

Wrap Up
If you want a book that is targetted to the corporate blogging world with only some information for smaller blogs, this is a great book to read. Do not expect much in the help of getting a lot more readers. I’m going to keep looking for a real blog marketing book.

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Book Review – ProBlogger – Secrets for Blogging Your Way to a Six-Figure Income

This book is great for anybody who inspires to be a full-time blogger and make money while doing it.

This is not a book about generating buzz for your business by blogging. If you are wanting to learn how blogging can help your business, you will want to read another book.

I’ve read a number of books about blogging and this book is unique. It’s unique because I cannot think of any other books that explain the number of money making techniques used for blogging. It even talks about buying and selling blogs.

Blogging for money
Blogging is often thought as a hobby based activity. A bunch of enthusiasts who enjoy talking about a particular hobby and they do it for the fun of it.

This is not true for the professional blogger. They do it to earn money. By picking the right niche for your blog, your blog has more chances at succeeding.

Blogging Networks
These are used to get more exposure for your blog, share the skills of other bloggers in the network and earn more money.

Wrap Up
This is the professional bloggers manual. No other book holds such great information about blogging for money.

Book Review: Publish & Prosper: Blogging for your business – DL Byron & Steve Broback

publish-prosperThis book is great for business owners and other business executives that are thinking about creating a blog.

There are thousands of blogs launched into the blogosphere everyday. How many of those are going to be successful? Why do they fail? and how can you build yours differently?

This practical guide will take you step by step through the process of setting up a successful blog.

Research
This is the first thing anyone should do before that start a blog and after reading this book, I believe it’s one of two fatal mistakes majority of blog owners make.

The book discusses the following topics related to research –

  • Determining your focus – Who is your audience? the purpose of your blog?
  • Comittment issues – How much time will you dedicated to blogging?
  • Tools available – Make sure you start with the right blogging software for your blog

Setting up you blog
Getting the design and functionality of your blog right from the begininng can save a lot of work down the track.

The book discusses what tools are available for your blog, which ones are important and why.

Maintaining your blog
A blog that is not updated can make you look bad but as the book discusses, this depends on the type of blog and the information in the blog.

Marketing your blog correctly can make or break your blog. Using tools like RSS allows your visitors to subscribe to your blog and get notified when you make a new post.

Conclusion
The book is suitable for all levels. Beginners will learn terminologies and concepts that are vital pieces of information required before setting up a blog.

Advances users will learn from the authors experiences and tools they use. I’m an experienced Internet user and had a few ‘uh ha’ moments and learnt some new pieces of information that I will be using from now on.

If you are going to setup a blog, make sure you are passionate about what you write about and that when the times get tough (no one is reading you blog) that you keep pushing through by continually posting and marketing your blog appropriately!

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Book Review: The New Rules of Marketing & PR by David Meerman Scott

The New Rules of Marketing & PRThis book provides an awesome overview of the new rules of marketing your business in today’s connected environment.It is a must read for any business owner who wants to know what social media tools are available and how to utilize them in your business.

The book does not talk about the complexities of setting up these tools but discusses the concepts and letting you know what’s available. It really gets you thinking into how you can leverage these tools to create exposure for your business using social media tools.

Blogs
For search engine optimization – content is king. Blogs can be a powerful tool to create a high ranking website.

There are many reasons companies should use blogs such as they can put a face to your organization, used for announcements, putting ideas out there, creating a feedback loop. The book explains each of the benefits of having a blog.

News Releases
I believe that news releases are under utilized today. News releases have had a new lease of life thanks for online tools. You can publish your news releases to online news services such as PR Wire to get the word out there.

A great tip about news releases from Scott is including keyword links in your news releases to help your search engine rankings for those keywords.

Wikis
A wiki is site created so people can add content and share knowledge. Anyone can contribute to the wiki and they can work very well.

Creating a wiki about your industry can create credibility for your business. People love working with other successful businesses who are on the forefront of industry changes and knowledge. By creating a wiki, you too can have this creditibility and be known as an industry leader.

Viral Marketing
The beauty of social media marketing is the speed that ideas spread. By understanding the new rules of marketing, you have the knowledge to manage and grow these campaigns.

Scott provides some great examples of viral marketing and how the companies responded to these campaigns. Many of them were just created by the customers themselves. He explains what you need to do when this happens and to make it work in your favour.

Podcasts, Vlogs
Some people may not be great writers but they are create speakers. If blogging is not for you, could look at creating podcasts or video logs.

Buyer Personas
A buyer persona is the different types of personas of your customers visiting your site. When you built your website, did you create it for one buyer persona? Did you identify the different buyer personas and build a site that is targeted at each of these personas? Scott talks about how to identify them and how to create multiple call of actions for each persona.

Conclusion
This is a great book to get a general overview of the tools available for this new social world we are entering. Experienced Internet marketers can learn about the different tools available that are not often discussed in Internet marketing.

THE NEW RULES OF MARKETING & PR
How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly
By David Meerman Scott
Wiley; June 2007
$24.95; 978-0-470-11345-5, Cloth

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