I was recently interviewed for the Sydney Morning Herald on the topic of app building. As the title suggests, the theme was ‘Website or app: what should start-ups build first?” This is a question that many start-ups ask themselves, as apps are starting to become so popular that some start-ups
If you haven’t already, now is the time to prepare your online store or website to get the most out of the 2011 Holiday season.
A new type of domain name extension is available for registration; the dot mobi (.mobi) and companies all over the world are rushing to register a .mobi version of their domain name.
Apple’s former CEO and co-founder Steve Jobs has died at the age of 56.
Apple has released a statement confirming Jobs’ death.
“We are deeply saddened to announce that Steve Jobs passed away today,” the statement said.
“Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all
AVS Networks has been nominated for the City of Sydney Business Awards 2011
The Sydney Business Awards is designed to embrace the wide range of businesses operating in Sydney, and AVS Networks has been nominated in the Information & Communication Technology category. The finalists’ selection is based on public votes, so
So how did you go on the challenge I posed in my last blog post?
The fact is that two of them were convicted for discriminating sexes.
The ad above for Boxer (above) was convicted on the grounds that he is posed as a sexobject which can be offending to men. The company used a humoristic approach in the ad but the ombudsman did not find it funny. So how can it be reasonable to have a law like that, you might ask? Are the underwear companies, for example just going to show their products on dolls in ads? Well as with most rules, there are exceptions. You can show men or women in underwear/swim suits and the like IF it is related to your product! That is why Stadiums ad (below) did not get convicted.
My name is Jenni Hagman and I will be a guest bloggers today on Nigels blog! I am from Sweden so I thought that I could share some marketing practices from my country. Today’s post will be on the subject of ethical marketing, more specified: an ethical advertising ombudsman and pose a challenge for the readers on this topic!
An ombudsman is a “Government official appointed to investigate citizen’s complaint against government officials, large public and private corporations, and/or print media” (http://www.businessdictionary.com/definition/ombudsman.html). The word ombudsman originally comes from Swedish and is actually one of the FEW words that have migrated from Swedish into English!
Google started out as a search engine company. They provided great search engine results to everyone. A high ranking in Google is great for business because it generates so much traffic.
Then Google started introducing other applications such as AdWords, AdSense, Google Apps, Maps, and a whole heap of other services. Essentially moving away from it’s core focus of search results.
Google Chrome Browser
The Chrome browser has re-ignited the browser wars yet again. Before Chrome, MS Internet Explorer had 69% of the market share and FireFox had 16%. Things have changed here. MS Internet Explorer now has 49%. FireFox has 29% and Chrome has grown to 12%.
Earlier this year, I wrote about how newspapers and magazines were dying. They are suffering from lower readership and Rupert Murdoch wanted to introduce a ‘pay wall’. A pay wall is where users have to pay to read the news online. I do not think many people would want to pay to read the news when they have been getting it free for so many years.
The Times and the Sunday Times, owned by News Corp in the UK, have introduced a pay wall to read their newspaper online and through iPad Apps. It was far from successful.
The online audience for the Times and Sunday times has gone from 3 million unique visitors to about 200,000 paying subscribers. 100,000 of these subscribers are free accounts for customers who are already subscribed to the print version. About 105,000 are new paid users.