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Steve Jobs Passes Away

Apple’s former CEO and co-founder Steve Jobs has died at the age of 56.

Apple has released a statement confirming Jobs’ death.

“We are deeply saddened to announce that Steve Jobs passed away today,” the statement said.

“Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all

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In the Blink of an Eye

Today’s guest post blog is from Mark Toomey from Infonomics and author of Waltzing with the Elephant.
Mark Toomey is a specialist in Corporate Governance of IT and an Expert in ISO 38500 and related standards.

Some time around the middle of June, one or more malicious individuals breached the security controls of an Australian web-hosting provider known as Distribute.IT, gaining access to several servers which were used to run websites owned by Distribute.IT customers. These malicious individuals then ran programs that effectively destroyed the data storage facilities of four servers. For the uninitiated, this can be likened to exploding a bomb in a library, destroying all the library catalogues and shredding most of the books. Given that computers do their work very quickly, it should be no surprise that the damage was caused in a very short amount of time.
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Ethical advertising challenge feedback

So how did you go on the challenge I posed in my last blog post?

The fact is that two of them were convicted for discriminating sexes.

The ad above for Boxer (above) was convicted on the grounds that he is posed as a sexobject which can be offending to men. The company used a humoristic approach in the ad but the ombudsman did not find it funny. So how can it be reasonable to have a law like that, you might ask? Are the underwear companies, for example just going to show their products on dolls in ads? Well as with most rules,  there are exceptions. You can show men or women in underwear/swim suits and the like IF it is related to your product! That is why Stadiums ad (below) did not get convicted.

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Advertising Ombudsman

internet advertisingMy name is Jenni Hagman and I will be a guest bloggers today on Nigels blog! :) I am from Sweden so I thought that I could share some marketing practices from my country. Today’s post will be on the subject of ethical marketing, more specified: an ethical advertising ombudsman and pose a challenge for the readers on this topic!

An ombudsman is a “Government official appointed to investigate citizen’s complaint against government officials, large public and private corporations, and/or print media” (http://www.businessdictionary.com/definition/ombudsman.html). The word ombudsman originally comes from Swedish and is actually one of the FEW words that have migrated from Swedish into English!

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Google: Introducing Chrome Operating System

Google showed of it’s new operating system (OS) yesterday. You may have heard about this on the news but you may be wondering what the big fuss is all about. It’s just another software launch right?

About Google
Google started out as a search engine company. They provided great search engine results to everyone. A high ranking in Google is great for business because it generates so much traffic.

Then Google started introducing other applications such as AdWords, AdSense, Google Apps, Maps, and a whole heap of other services. Essentially moving away from it’s core focus of search results.

Google Chrome Browser
The Chrome browser has re-ignited the browser wars yet again. Before Chrome, MS Internet Explorer had 69% of the market share and FireFox had 16%. Things have changed here. MS Internet Explorer now has 49%. FireFox has 29% and Chrome has grown to 12%.

News Corp – Loses 87% of Online Audience After Introducing Pay Wall in the UK

Earlier this year, I wrote about how newspapers and magazines were dying. They are suffering from lower readership and Rupert Murdoch wanted to introduce a ‘pay wall’. A pay wall is where users have to pay to read the news online. I do not think many people would want to pay to read the news when they have been getting it free for so many years.

The Times and the Sunday Times, owned by News Corp in the UK, have introduced a pay wall to read their newspaper online and through iPad Apps. It was far from successful.

The online audience for the Times and Sunday times has gone from 3 million unique visitors to about 200,000 paying subscribers. 100,000 of these subscribers are free accounts for customers who are already subscribed to the print version. About 105,000 are new paid users.

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